What Is RPI (Revenue Per Impression)? The RPI Meaning RPI stands for Revenue Per Impression. In Google Ads and performance marketing, RPI measures how much revenue you generate for every single ad impression. In simple terms, RPI answers this question: every time your ad is shown, how much revenue does that impression produce on average? […]
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What Is RPC (Revenue Per Click)? RPC stands for Revenue Per Click. In Google Ads and performance marketing, RPC shows how much revenue you generate, on average, from each ad click. In simple terms, RPC answers this question: when someone clicks your ad, how much money does that click produce? RPC is a profitability-focused metric.
What Is CPM in Google Ads? The CPM Meaning CPM stands for Cost Per Thousand Impressions. In Google Ads, CPM shows how much you pay to display your ad 1,000 times, regardless of whether users click on it or not. In simple terms, CPM answers this question: how much does it cost to show your
What Is Average CPC in Google Ads? The CPC Meaning Average CPC (Cost Per Click) in Google Ads shows how much you pay, on average, for each click on your ads. It is one of the most important cost metrics in paid advertising because it directly reflects how expensive it is to attract traffic. In
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What is CTR in Google Ads? The CTR Meaning CTR (Click-Through Rate) in Google Ads shows how often people click your ad after seeing it. It is calculated based on ad impressions and clicks, and it reflects how relevant your ad is to the user’s search intent. In simple terms, Google Ads CTR answers one
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