Case Studies

Understanding Google Ads Benchmarks for Real Estate in 2026 When you talk about Google Ads performance in 2026, especially for the real estate sector, you have to look beyond simple clicks. Real estate traffic is uniquely competitive because intent varies wildly. Some users are in research mode, casually browsing aesthetics, while others are in purchase […]

In eCommerce, especially within sports and fitness retail, reviews play a major role in performance on Google Shopping. Strong reviews improve trust, click-through rates, and conversion. A common question for merchandising teams is whether reviews from a parent product can be shown on child products as well and more importantly, whether doing so risks a

Introduction Google Ads for cars has changed significantly in recent years. In 2026, automotive advertisers are no longer relying solely on traditional text ads. Instead, Google Vehicle Ads, which work similarly to Google Shopping Ads, dominate high-intent search results. These ads allow car dealerships to showcase individual vehicles directly in Google Search, including images, prices,

 Google Ads professional who actively manages and audits legal advertising accounts. The strategies, benchmarks, and observations shared here are based on real campaign data, competitive analysis, and long-term performance trends within the legal advertising space. Legal PPC is not theoretical it is one of the most demanding and costly environments on Google Ads, and success

Pro Plumbers,” a local plumbing business serving a metropolitan area, was facing a common challenge: an inconsistent flow of leads. Relying on word-of-mouth referrals was unpredictable and wasn’t fueling the growth they were aiming for. Despite having a website, it wasn’t generating the traffic or the leads they needed to scale their business. That’s when

Customer churn is one of the biggest silent revenue killers for growing businesses. While many companies focus heavily on acquisition, retaining existing customers is often more profitable and sustainable. According to industry benchmarks, increasing customer retention by just 5% can boost profits by 25% to 95%. This article explores a general case study showing how

Case Study: Style & Home Co. – A Sofa Company 1. The Best Bidding Strategy: tROAS vs. Portfolio tROAS For a £50k monthly spend, you have enough data to be aggressive, but you need stability. Winner: Portfolio tROAS (Target Return on Ad Spend) without strict Bid Caps. The graph below illustrates how this strategy typically