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Many ecommerce store owners believe they have cracked the growth formula when Google Ads dashboards show strong ROAS and profitable conversions. Sales are coming in. Cost per acquisition looks acceptable. Revenue graphs are rising. Yet the bank balance tells a very different story. Despite apparently profitable Google Ads campaigns, cash flow remains tight or even […]

Most businesses don’t have a traffic problem; they have a “bucket” problem. They spent thousands of dollars into Google and Meta ads, driving high-intent users to websites that are cluttered, slow, and confusing. The result? The average landing page conversion rate across industries is a dismal 2.35%. This means for every 100 clicks you pay for,