Aamir Khan

Google Ads has made a notable update that gives advertisers easier access to Manual CPC during campaign setup, a move that many experienced PPC professionals will appreciate. Until now, advertisers who wanted to use Manual Cost-Per-Click bidding had to go through an extra step by selecting “Select a bid strategy directly (not recommended).” This made […]

It is common for businesses to notice that Paid users reported in GA4 are significantly lower than clicks reported in Google Ads. This difference is expected and does not automatically indicate a tracking or data issue. Google Ads and GA4 Measure Different Things Google Ads reports clicks, meaning every time someone clicks an ad. This

A Google Comparison Shopping Service (CSS) is a platform that allows consumers to compare products and prices from multiple online retailers and then click through to purchase directly from the merchant offering the best deal. CSSs operate within the Google Shopping ecosystem and submit product listings to Google on behalf of merchants. These listings appear

Google Merchant Center (GMC) is the foundation of how products appear across Google Shopping, Search, Images, YouTube, and Google Ads. While many guides explain individual features in isolation, understanding Google Merchant Center properly requires seeing how everything fits together from product feeds and identifiers to Shopify integration, policy compliance, and advertising. This guide presents Google

Testing keywords in Google Ads is a critical process for improving campaign performance, controlling advertising costs, and increasing conversions. Effective keyword testing helps advertisers understand how users search, which terms bring qualified traffic, and which keywords should be scaled or removed. Understanding the Purpose of Keyword Testing Keyword testing allows advertisers to identify search terms

Google Analytics 4 (GA4) allows you to define custom groups of website or app users based on their behavior. These groups are called audiences. When you link your GA4 property with your Google Ads account, these audiences can be used inside Google Ads to improve targeting, increase conversions, and make your advertising more efficient. Why

Understanding competitors’ keywords and AdWords strategies is one of the smartest ways to improve your PPC performance. By analyzing what keywords your competitors are bidding on, you can uncover profitable opportunities, protect your brand, and outperform them in Google Ads. This guide explains competitors keywords in AdWords, brand bidding strategies, and how to legally and

PPC platforms are making big changes in 2026. Automation, AI shopping, and stricter tracking rules are reshaping how advertisers run campaigns. Below are the six most important PPC updates, explained in simple terms with real-world examples. Microsoft Advertising now allows 50 search themes per Performance Max asset group, giving advertisers more control over automated campaigns.