Aamir Khan

Running Google Ads can feel like an endless bidding war. Many advertisers assume that higher positions always require higher bids but that’s not how Google Ads really works. In fact, some of the most profitable campaigns win top placements without spending more, simply by improving Ad Rank the smart way. This article explains how to […]

Remarketing Lists for Search Ads (RLSA) are one of the most powerful and often underused features in paid search advertising. They allow advertisers to customize search campaigns specifically for users who have already interacted with their brand. When used correctly, RLSA can significantly improve conversion rates, lower acquisition costs, and align messaging with user intent.

In 2026, price tracking on Google Shopping has evolved from a manual management into a data-driven necessity. With the complete transition to Google Merchant Center Next, retailers now have direct access to powerful market insights that were previously hidden. Successfully tracking prices isn’t just about spotting who is cheapest; it is about understanding your “Price

A realistic budget for Google Ads depends on your industry, competition level, and business goals. Many small businesses assume Google Ads can work effectively on very small daily budgets, but because Google Ads is a high-intent, auction-based platform, costs are driven by demand. Businesses competing for valuable search terms must be prepared to spend enough

Google Ads has made a notable update that gives advertisers easier access to Manual CPC during campaign setup, a move that many experienced PPC professionals will appreciate. Until now, advertisers who wanted to use Manual Cost-Per-Click bidding had to go through an extra step by selecting “Select a bid strategy directly (not recommended).” This made

It is common for businesses to notice that Paid users reported in GA4 are significantly lower than clicks reported in Google Ads. This difference is expected and does not automatically indicate a tracking or data issue. Google Ads and GA4 Measure Different Things Google Ads reports clicks, meaning every time someone clicks an ad. This

A Google Comparison Shopping Service (CSS) is a platform that allows consumers to compare products and prices from multiple online retailers and then click through to purchase directly from the merchant offering the best deal. CSSs operate within the Google Shopping ecosystem and submit product listings to Google on behalf of merchants. These listings appear

Google Merchant Center (GMC) is the foundation of how products appear across Google Shopping, Search, Images, YouTube, and Google Ads. While many guides explain individual features in isolation, understanding Google Merchant Center properly requires seeing how everything fits together from product feeds and identifiers to Shopify integration, policy compliance, and advertising. This guide presents Google

Testing keywords in Google Ads is a critical process for improving campaign performance, controlling advertising costs, and increasing conversions. Effective keyword testing helps advertisers understand how users search, which terms bring qualified traffic, and which keywords should be scaled or removed. Understanding the Purpose of Keyword Testing Keyword testing allows advertisers to identify search terms