Calculator
A Projected Conversions Calculator estimates how many conversions you can expect from your projected clicks based on your conversion rate (CVR).
This helps advertisers forecast potential results before launching or scaling campaigns.
By multiplying projected clicks with the expected conversion rate, you can estimate how many conversions your campaign may generate.
Projected Conversions Formula
Projected Conversions = Projected Clicks × CVR (decimal)
Example Calculation
If:
Projected Clicks = 12
CVR (decimal) = 1.2
Then:
Projected Conversions = 12 × 1.2
Projected Conversions = 14.40
This means that with 12 projected clicks and a 1.2 conversion rate, the campaign could generate approximately 14.40 conversions.
Important Note About CVR
Conversion Rate should normally be entered in decimal format.
Examples:
10% = 0.10
5% = 0.05
2% = 0.02
Entering values greater than 1.0 means the expected conversions could exceed the number of clicks, which is uncommon in most advertising scenarios.
Why Projected Conversions Matter
Estimating projected conversions helps advertisers:
• Forecast campaign performance
• Estimate potential leads or sales
• Plan budgets more effectively
• Set realistic performance expectations
Projected Conversions Formula:
Projected Conversions = Projected Clicks × CVR (decimal)
Use this calculator to estimate how many conversions your campaign might generate based on your expected traffic and conversion rate.