This is one of the trendy topic in 2022 all over the internet if performance Max campaigns will overcome standard shopping campaigns
What is Performance Max Campaigns ?
Google recently introduce performance Max campaigns again smart shopping campaigns.
What is the key difference why performance Max campaigns are introduced if we have smart shopping campaign right ?
Smart Shopping Campaigns are basically complete black box for advertisers. In addition to this advertiser don't have control what is going inside that and what to push. So in performance max campaign advertiser still have ability to see touch points what is working. Also in these campaigns you have leverage to give algorithm signal type of audience and see which type of audience is working. Also it is not exact audience what you are seeing it is intent based audience so keep in mind what audience present in that eco system will qualify for ads.
We will update more with some case studies how you will manage these campaigns to gain full potential.
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