What is Tracking Templates in Google Ads?

 When it come to measure performance of an account data or campaigns then the concept of tracking template will come.

 Tracking templates are basically some additional paraments that append with Google ads final urls so different analytics tools will able to allocate them a proper setup while appear in reporting.

Tracking Template Syntex

{lpurl}?utm_source=google&utm_campaign={campaignid}&utm_medium=ad&utm_content={creative}&utm_term={keyword}