What is Target CPA bidding?

 When it coming to bidding strategies there are number of bidding strategies in Google Ads. So we explain Target CPA in this post.

What is Target CPA and When to use it?

Target CPA bidding strategy is short form of Target Cost Per Aquestion. This bidding is powerful when your business objective is get many conversion under uncertain cost. So for example if you give target CPA = 15 then you need to specify at least 3 times its budget to get desired results. So in this case your ideal budget is 45-50. Now system try to get conversions under 15 but keep in mind it will not work every time. You need to further optimise some time when your competition is tough or your campaign is in bad shape.