What is auction insight and why we need it?

 Google Auction insight is one of the power report that give marketer insight how is your performance against competitors. 

This report is clear indication if you are gaining full marketing share or not. There are two type of auction insights mainly Marketer will use

1. Search Auction Insight

This will Create keep in mind what keywords you are targeting in Google ads and how you are seen against your competitors

2. Shopping Auction Insight

This will Create when your products will go into the auctions against your competitors. 

You need to review this report daily to weekly or monthly or whatever time range you need to check. This clearly indicate what you need to do against your competitors.