Target Roas Bidding Strategy When to use?

 When it come to bidding strategy then one has to be very careful because each bidding strategy has its own pros and cons. So what is Target Roas basically?

Target Roas is short form of target return on ads spend. Target Roas is bidding strategy when you have ecommerce store. Target bidding strategy go for conversion value instead of Conversions. So when your goal is to make profit on each conversion then you will have to go for this option. Target Roas is widely used strategy when your objective is to get revenue on certain amount. 



You need to make sure your developer have implemented data layer or global site tag properly otherwise if these are generating wrong results it will lead to disaster to your account



Also make sure always adopt realistic target roas instead of unrealistic. Otherwise you will achieve your results. Might be campaign will perform poor or spend less

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