Responsive Search Ads have Big Impact in Performance

 As Google stated that this year in June they are going to sunset expanded text Ads or ETA. Now what is next? Is Google going to force its advertisers to use responsive search ads?.  Yes we initially thought the same but if you look at deep down why they are doing it

Now if you analyse it properly then you will find that this has most powerful impact in increasing CTR. The more unique headlines you have then system will automatically create multiple combinations so you eventually find your best combination automatically. Now how you analyse this information and is this end of ETA? Simple Answer is No because in this way you can achieve both things. 

1. By pinning headlines you can create ETA in RSA Ads format. 

2. When you have some data in RSA then you easily create new ad copies by viewing it performance.