Tiktok is viral video app in which people share funny motivational videos. This app is gaining momentum and people are now keen to know more about it. But the question is still there if it beat Google in number 1 rating then how do advertisers and publishers will coordinate there. In our openion still Google will dominate in serp as well as videos. Google Own YouTube which itself is big platform where they introduced YouTube shorts which will counter tik tok in near future. Still Google will have 2 step back and they will overcome because it is whole directory of information which actually people love in long run. Currently it is dominating but the question is how long it will survive. Another thing how advertisers will use this platform in order to get more ROI
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