How to Set Budget For Google Ads Campaign?

 This topic is one of the important thing in Google ads as most advertisers are keen to know how much budget they are going to set?

There is no direct answer or simple thing to calculate budget but you have to adopt different strategies to overcome this problem

1. Use simple method to calculate budget or campaigns to work with. Divide whatever budget you have in your mind with 30.4. It will give you roughly estimate how much you will spend each day or you can further break it to more granular at campaign level daily

2. Second and most popular method is use Keyword Planner and budget forcast. What you have to do is shortlist keywords and paste in Google keyword planner so it will help you in estimated budget forcast but keep in mind it is just estimation not accurate because of run time auction. 

So solution can be hybrid or individual but it all depend upon your exact business need. Budget Forcast is one of the important element in Pay Per Click so you have leverage or slack some extra budget for some uncertainty all the time otherwise you will easily go into loss in no time. So that is why experience ppc freelancer or agency help you to get best solution for this.