As smart campaigns are one of the powerful feature that Google ads ever introduced because it not only optimise for best performance but also give advertiser to control over roas. Ideally you need to give system a time to show you actual road but if you worried about return on ad spend then this automated campaign will also have option to cap. Now Google introduced new feature for placement exclusion list. Previously advertisers are worried about their ad copy is appearing on which placement e.g games website or childern channels etc now you will have option to exclude where you don't want your ads to appear.
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