As digital world is expanding day by day so search engines also get smart in their algorithms. Now if you talk about PPC or Organic search who will dominate in future. So Answer to this question is based upon intent. Now If you talk about paid marketing or organic traffic then you must aware of search intent of user queries otherwise you will not get chance to get what you try to achieve.
What is Search intent?
To answer search intent you must realise what people are actually typing in search engines or on your website search box. These terms are those queries that we need to address at all cost if we satisfy user intent with quality content then user will stay and take actions plus bounce rate also reduce but if we failed to give user search intent data then they will leave your website immediately and hurt your business.
So search intent is basically user information that they searching must be provided to them.
There are 4 subtypes of search intent
1. Navigational Search intent
These are type of search based upon finding some area of website e.g Facebook login etc
2. Informational Search intent
These are information based search quaries e.g how to write good content
3. Commercial Search intent
These are commercial search intent queries e.g best jackets online
4. Transactional Search intent
These are transactional search intent queries e.g buy jackets
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