When it come to optimization of Google ads account then you must know what is Google search quaries and how to untapp new opportunities
What is Google Search Queries?
Google Search Queries come up with 2 option
1. Google Analytics Search Queries
2. Google Ads Search Queries Report
So each options has its own scope. 1st option cover all the search term in your website e.g paid, organic, referral or direct while 2nd option covers paid marketing search terms what exactly people are searching against your keywords. You can easily download this report and optimise account by finding negatives or new opportunities
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