ROAS is basically term when marketer or business owner want to see what is actually they are getting and paid spend. ROAS is short form of Return On Ad Spend which means on every dollar spend what we are actually getting.
Lets Take Example
To calculate your current ROAS%, what you have to do is simply divide your revenue by the amount of money you spent on ads.
We can calculate Weekly , Monthly, Yearly or Custom
e.g
If your earn $500 in 30 days against $48 marketing cost so your ROAS is 500/48 = 10.41
What is Good or Bad ROAS ?
There is no right and wrong answer to this it varies industry to industry. Also Keep in Mind Profit Margins
Generically You Can Say 4:1 ratio (On Every Doller Spend if $4 Come Back) is considerable acceptable but it again varies upon business
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