When it come to management of accounts in Google ads then MCC accounts come Into place. MCC is short form of Multi Client Centre through which we can manage multiple Google accounts.
Types of Linking in MCC
1. One option is to add existing account. In this case what we need to do sent invitation through customer id. Then client need to accept that invitation
2. Second option is to create new account. You can easily create account but for billing ideally we ask customer to input his info or you can add payment billing info on behalf of client.
Benefits Of MCC Account
There are number of benefits in Google MCC
Account that will increase the power of its effeciency
1. Shared negative list
2. Shared audiences
3. See notification at one glance
4. You can even setup Google ads remarketing and conversion tags at top level.
More will be added in Google MCC Accounts.
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