What is Conversions in Google Ads ?

 Conversions in Google Ads is mainly depend upon Business to Business. It varies from macro level to micro level. Conversion is basically completion of goal in a business. 



There are Multiple Type of Conversions in Google Ads


A - Website Type Conversions


Sales Categories

1 -Purchase

2 - Add to Cart

3 - Begin Checkout

4 - Subscribe


Leads Categories


1 - Contact

2 - Submit Lead form

3 - Book Appointment

4 - Sign-up

5 - Request quote

6 - Get Directions

7 - Outbound Click


More Categories


1 - Page View

2 - Other



B - App Conversions

Track your app conversions:


1 - Google Analytics 4 properties (Firebase) 


2 - Google Play


3 - Third-party app analytics


C - Phone Calls Conversions


Type of Phone Calls Conversions


1 - Calls from ads using call extensions or call-only ads


2 - Calls to a phone number on your website


3 - Clicks on your number on your mobile website



D - Offline Conversions


1 - Google Analytics (UA) 

2 - Google Analytics 4 properties 

3 - Third-party app analytics

4 - Salesforce

5 - Other data sources or CRMs

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