When it come to user experience then most marketers are relying Bounce rate. In order to get most of it you need to connect to Google Analytics with Google Ads.
What is basically Bounce Rate?
Bounce rate is basically indicator how your website is doing in terms of user experience. Bounce Rate is basically ranges from 0% to 100%. High bounce rate means users are not liking your landing page either website is having issue or relevant content not there. Also some time bounce rate is very low so you need to double check if tracking is not duplicating. It will also help marketers to identify where actual issue is while running Google ads ppc campaign
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