When it come to scaling your revenue then most marketers find alternatives to Google ads. So Microsoft Bing Ads is one of the best alternative to Google ads. Now the question is
how do we manage both accounts ?
Although in Microsoft Bing Ads we can create campaigns, ad groups, keywords, creative etc through both ways manual or through bings ad editor. But Good news is you can easily import all campaigns from A to Z though good ads account. Although you cant import 100% because of some features may not exist in Bing e.g display network etc. But most of the elements you can easily import. For that you need to follow below steps
1. Log in to your Bing Ads Account
2. Top right you will see import option
3. Click on import then you need to authenticate with Google ads account login credentials
4. There setup wizard is ready for you either select some campaigns or all campaigns
5. See all options in wizard and click import
6. Either you sechdule or at once import
7. Congratulations your Google Ads campaign now publish in Bing ads account
Pro tip: after import check all bids so you will ensure your ads will serve according to Bing Ads account
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