This is one of most asked question when it come to optimise Google shopping feed. Google shopping feed is connection between Google and end user that is developed by either spreadsheet or through content API.
Now the question is how to opmise feed for your shopping campaign.
1. You need to first look at feed title and try to write as keyword rich feed title ideally in 90 characters.
2. You need to check if image is properly visible and add additional images in order to boost performance
3. Write unique description as possible under 500 characters
4. Choose correct Google taxonomy for each category product for best results.
5. Categorise as much as possible either product type, custom label.
6. Define proper color individually for each product.
7. Define material same as above
8. Define unit price base measure attribute
9. Define proper height and width
10. Define proper price and sale price attribute so discount will appear in shopping results.
11. Define GTIN and MPN so Google will know exactly about your product
12. Also add shipping either at Google merchant level or feed level
13. Make you Google merchant account in good shape always keep an eye on issues popping up in diagnostic tab
14. Make sure your availability is upto date either in stock, out of stock or pre order
15. Make sure schema exactly matches with your live feed so it's a big green signal
16. Make sure you add logo and images at Google merchant account level
17. Make sure to use promotion tab and often enable promotions through merchant.
18. Make sure to enable all partner programs like dynamic remarketing, product ratings etc in order to get most of it.
So if you follow this guide in 2022 then you will dominate Google shopping in no time.
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