GMC or Google Merchant Center is basically one of the important thing if you want to advertise on Google shopping. Google Merchant Center need full attention all the time because Google want its advertisers to comply Google Policy. In future we will discuss in detail to setup and fill required information in order to get most of it.
Google Merchant Center is unique for each business so if you create multiple Google merchant center Google will suspend all your accounts. If business have multiple branches in different countries or sell its product then you need to setup MCA account. Which have same concept of MCC account. Most importantly if your business operate or sell services in European Union then you have different CSS as option other then Google CSS. In this way they serve ad on behalf of their account.
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