When it come to brand awareness then most advertisers will go to display campaigns. But this is only 1 part because you can lot more with display then brand awareness
What can we achieve with display advertising campaigns?
1. Display campaign help you in tapping new market
2. Display Campaign help you in remarket existing users of website
3. Display Campaign help you in target custom intent users who are actively searching your business keywords
4. Display Campaign help you to target cold audience in your niche
5. Display Campaign help you low cost clicks as compare to search and shopping
6. Display Campagin help to make your audience in completion of purchase by retargeting
So now how do you setup Display Campaign
Display Campaign is very easy to setup but before that you need to clear your objective so rest it will depend upon strategy
1. Log in Google Ads Account
2. Top left click on campaign type display
3. Click on the plus button to start from basic
4. Initially start with No Goal option
5. You need to click display Campaign then 2 options are in front of you a) Standard display b) Smart display.. You need to click standard for now
6. Click on create new ad group then you need to upload ads creative either standard or responsive
7. For standard creatives Google has pre define requirements available for creative type and dimensions
8. For responsive you just need to upload assets like logo and images.. Google will auto crop for you. Then you need to add headlines, discriptions, Final url and display url. Also if possible add video as well to get most out of it
9. Then Choose bidding strategy ideally you should go with target CPA. But it depends upon business objective.
10. Boom Click on publish to make campaign live
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